Posts Tagged color
In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation? Or something […]
Continue Reading →You know what’s an incredible way to add dimension and a modern touch to your business’ branding? Incorporating a color gradient. A color gradient is a gradual transition from one color to another. This was a popular trend for a few decades but in the ’00s, design became flatter in color until 2018, when big […]
Continue Reading →We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]
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Leave a Comment (0) →Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]
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Leave a Comment (0) →The Pantone Color of the Year for 2018 is Ultraviolet. With the year’s end in sight, let’s reflect on this choice and how it was chosen to represent 2018. This is a pretty bold choice after the pastels, Rose Quartz and Serenity, took over the design landscape in 2016. And definitely not as calming as […]
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