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In case you weren’t aware, each year Pantone chooses a color that will set the tone for the coming year and dominate print, interior design, and fashion. For the 2020 year, Pantone has decided to name its color of the year Classic Blue. This shade is reminiscent of the sky at dusk and “it’s a […]
Continue Reading →We’ve spent a few articles talking about the prevalence of print in an increasingly digital world. But we think this story shows just how much print is valued in creating a community and building a brand. We all know what Netflix is. It’s the mega-streaming platform that started it all. Netflix played a major role […]
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Leave a Comment (1) →There’s this ongoing internet joke among Millennials about how many industries they’re able to kill simply by investing their money in different things than the generations before them. Some examples of industries that Millennials have mercilessly destroyed are: paper napkins, diamond jewelry, real estate, and chain restaurants. The list goes on and on, but those […]
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Leave a Comment (0) →You know what’s an incredible way to add dimension and a modern touch to your business’ branding? Incorporating a color gradient. A color gradient is a gradual transition from one color to another. This was a popular trend for a few decades but in the ’00s, design became flatter in color until 2018, when big […]
Continue Reading →Gather round fans of The Office, we’re talking paper. Since we’re a printing company, we figured it’s time we talk about paper and how many options your business actually has and why you should take advantage and get creative! Creativity doesn’t just stop at typography and design, it extends to the paper as well. We […]
Continue Reading →When we watch movies, the set exists to transport us into the world of the story and to help guide us through that story. We aren’t supposed to be consciously aware of all the various papers strewn about or the signs in the shops, but subconsciously, these props are signifying plot points to us and […]
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Leave a Comment (0) →Until 2016, font packages didn’t have the customizability that many have now. If you wanted to have varying font styles, you needed to download multiple variations of the font. But in 2016, developers created variable fonts. This meant font styles came all in one package. And it was kind of a game changer. Variable fonts […]
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Leave a Comment (0) →While graphic design is seen as a utilitarian advertising tool, it can also be used as a form of activism. More recently, designers are straying from the old notion that graphic design should be devoid of emotion. Designers are breaking archaic rules that don’t serve their messages and they are bringing humanity to the artform. […]
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Leave a Comment (0) →If you’ve scrolled through social media over the past year, you might have noticed some graphic design styles that are jarring, simultaneously 90s retro and futuristic, and kind of ugly? But that’s not due to amateur designers; you can attribute that to a new movement in graphic design. What people are referring to as “ugly […]
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Leave a Comment (0) →For a few years, it seems like every new brand has the same logo, the same design, the same message: We’re hip, we’re young, we’re straightforward with zero frills. At first, it was cool to see a few brands stand out in their efforts to stay minimal and modern. It evoked this desire to pare […]
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